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Micro-Printer Company Prinker Is Recent L’Oréal ‘Beauty Tech’ Investment: Video

See the Korean company’s developing technology for hair color in action.

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By: Christine Esposito

Editor-in-Chief

This month, L’Oréal made a minority investment in micro-printing startup Prinker Korea Inc., a company that has won multiple CES Best of Innovation awards. Established in 2015, Prinker is the inventor manufacturer of the world's first digital temporary tattoo device. The company has worked with L’Oreal for several years to develop L’Oreal Brow Magic—a  handheld, electronic brow make-up applicator that uses AR technology and patented AI-algorithms. Unveiled at CES, the device scans the us...

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